Send us Fan Mail Behind every successful business is a series of strategic decisions no one talks about. In this conversation, Fractional CMO Mallory Musante and I say those quiet parts out loud. We're giving you a peek behind the curtain at how we decide what tools to keep, swap, and cancel this year - and why. This is more than an interview. It's an open, honest conversation between business besties about how we evaluate tools based on cost, capacity, simplicity, and actual workflow...