“Niche down” might be the most repeated marketing advice online, yet it’s still the reason so many coaches and creators feel stuck. When your positioning is too broad, your message turns into polite, generic content that gets scrolled past and your ideal clients never raise their hand. We’re fixing that with a practical framework you can apply immediately, even if you’ve been going back and forth on your niche for months. We share how to spot a fake niche that’s really just an elevator pitc...