Key Insights:<ul><li style='font-weight: 400;'>Authors must grasp that understanding what their readers want to overcome is paramount.</li><li style='font-weight: 400;'>Articulating how you, as the author, are the solution to that problem </li><li style='font-weight: 400;'>The common mistake of claiming a book is for everyone and why it&apos;s crucial to focus on a specific problem and provide a targeted solution.</li></ul>Author Actions:<ul><li style='font-weight: 400;'>Outline your book&apos;s purpose and what challenge your readers face</li><li style='font-weight: 400;'>Take the time to clearly articulate how your book is the solution to your reader&apos;s problem.</li></ul>Podcast Website: <a href='https://www.juxtabook.com/podcasts/beyond-the-book'>www.juxtabook.com/podcasts/beyond-the-book</a> Submit a Question:  To submit a question and to see the show notes, please visit <a href='https://www.juxtabook.com/beyondthebook'>https://www.juxtabook.com/beyondthebook</a> and press the appropriate button.Don&apos;t miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey. Liked this episode? Share it and tag us on Instagram <a href='https://www.instagram.com/juxtabk/'>@juxtabk</a> Love the show? Leave a review and let us know! CONNECT WITH US: <a href='https://www.juxtabook.com/'>Website</a> | <a href='https://www.instagram.com/juxtabk/'>Instagram</a> | <a href='https://www.facebook.com/JuxtaBook'>Facebook</a>

Ep. 02 - Understanding the 3 Foundations of Your Author Brand

You've poured your heart into writing your book for the past six months or more, and now you're eager to share it with the world. But a quick Google search on how to publish a book has left you overwhelmed with questions: Should I self-publish? Is traditional publishing better? What about hybrid publishing? Which path is the best one for my book and my business?You understand the power of publishing your book — it could instantly boost your credibility and attract new clients. You’re also acutely aware that every day your book remains unpublished, you remain invisible to the people who need what you offer. But because you’re stuck handling 80% or more of your business's day-to-day operations behind the scenes, finding time to publish, market, and sell your book has felt impossible. Until now.&nbsp;Because picture this: what if you could publish your book within the next six months, get hundreds of people excited to buy your book before it even launches, and turn it into a powerful tool that not only increases sales but streamlines your marketing efforts but also gets new leads reaching out to you without running expensive ad campaigns, cold prospecting new leads, or attending (another) boring industry conference?&nbsp;For the past decade, our team at Juxtabook has helped non-fiction authors just like you navigate the publishing industry and choose the best path to publish, launch, and sell your book based on your specific business goals.&nbsp;Unlike other podcasts that focus only on one path to publish or on how to market a book after it’s published, we’ll guide you through the five phases of the book publishing journey from start to finish so you can publish your book, turn it into the ultimate business card, and use it to build your legacy.&nbsp;Join Zach Kristensen for weekly bite-sized episodes to learn how we’ve helped independent authors just like you discover the right path to become a best-selling author,&nbsp; double their speaking fees, establish themselves as industry authorities, and sell over 10,000 books in their first year — so you can do the same.&nbsp;Hit play and let’s dive in.