Ask Frank Kern
Ask Frank Kern
Frank Kern
Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at FrankKernPodcast.com.
With the maximizer method, the email follow-up with how to move them through the process...is that a part of it?
One last question, I think, with this method, the maximizer...the email followup with how to move them through the process. Is that a part it? That's where I fall off. I know I don't have that structure on how to go from the leads to the sale.  Thank God, you know? I'm glad they don't, I wouldn't have a job, but you're not alone...
Jan 2, 2023
1 min
Would an e-com store brand benefit from the maximizer?
Would an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...
Dec 26, 2022
3 min
Should I have one page for my training and a separate page for affiliate marketing?
When I set the page up, I did not set up a business account. So I'm assuming that I have to set up a business account with that, in order to run ads, is that correct? Especially if you want to do stuff like retargeting and all of that. Yeah. Okay, great. Secondly, my purpose for starting that ad was to brand myself. I have a lot of background in consulting and training, and one of my main goals is to work with people who are trying to start up their businesses and go in so many different ways, and just trying to get some strategic planning in place so that they can save some time. So in that, that would be part of what I would be using that page for...
Dec 19, 2022
3 min
For a general contractor wanting to target commercial business owners only, do you have any recommendations on the copy and target audiences he should use?
I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should use? Okay. So they own the office building, I would assume? They own or lease and need a general contractor...
Dec 12, 2022
3 min
What's the best way to drive traffic to a convenience store?
What's the best way to drive traffic to a convenience store? Dude, TV...TV on the phone. So we talked about this yesterday. I'll just do it real briefly...
Dec 5, 2022
3 min
Can you go over why you choose automatic placement for everything?
I'm wanting to get really clear on the placement for the lead ads. So I believe you chose automatic placement yesterday. Can you go over why you choose automatic placement for everything? Good question. I did it deliberately...
Nov 28, 2022
1 min
How long should we be leaving each ad on for this challenge?
How long should we be leaving each ad on for this challenge?  I like three days, generally speaking. So if I'm willing to pay...
Nov 21, 2022
2 min
People like the audience searching. When looking to target parents with young children to help their childs' financial goals for the future, do you have any recommendations?
People like the audience searching, so can you help? He's looking to target parents with young children to help their child's financial goals for the future. Any recommendations?  I do, I do. I do stuff like this. Number one is going to be the copy...
Nov 14, 2022
3 min
What do you think about building a lead generation ad that is actually a conversion ad on Facebook?
What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell.  It's fine. You just have to be prepared for them to a. not click to the next page...
Nov 7, 2022
2 min
Explain a little bit more on the budgets, specifically optimization and delivery, and how does Facebook charge?
If you can explain a little bit more on the budget, specifically toward the bottom of the page, that says optimization and delivery and how basically, how does Facebook charge you?  Oh, ok, I think she's talking about... 
Oct 31, 2022
2 min
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