Is it better to reach a new reader or cultivate a relationship with an existing one? A variation of this question is, is it more expensive to sign a new client or re-up with an existing one?Too often, authors are only focused on reaching new readers, when in fact, nurturing their relationship with their existing readers can lead to a myriad of opportunities. A single sale can lead to:·       More books purchased·       Reviews posted to Goodreads and Amazon·       Word of mouth·       More first-week sales of the next book In this week&apos;s episode, we dive into how authors can nurture a loyal community of fans, leading to more sales with less effort. Ready to launch your own breakout book with the help of a veteran publicist and community of savvy authors? Visit <a href='https://kayepublicity.com/yourbreakoutbook'>https://kayepublicity.com/yourbreakoutbook</a>  to become a member.

Publicity vs. Marketing (and Why You Need Both!)

Welcome to Your Breakout Book, the podcast that helps authors like you write, publish and prosper. Hosted by Dana Kaye, founder of Kaye Publicity, Your Breakout Book is a combination of live audio trainings and expert interviews, providing everything you need to launch your own breakout book. If you’re looking to implement long-term, sustainable strategies that ensure your readers will come back for every book you write, then you, my friend, are in the right place.