Why is social change so hard - particularly right now? Part of the reason lies in pluralistic ignorance - the social phenomena that helps to explains everything from imposter syndrome to slow progress on climate change. In this micro episode, we explore a nugget of insight from Professor Deborah Prentice - currently vice-Chancellor of Cambridge University and at the time of our chat back in 2021, provost of Princeton. What is pluralistic ignorance, and how does it lead to a 'conse...