In this episode, Jonathon Haralson welcomes Hannah Ferri, Director of Growth & Operations at Empire Ag, for a peek behind the curtain. They explore what it takes to scale a rapidly growing business, the importance of putting the right people in the right seats, and why a little bit of process can go a long way.
Hannah shares her journey from South Texas roots to leading operations at Empire Ag, offering actionable insights on building systems, onboarding clients, and empowering a high-performing team. Whether you're a solo entrepreneur or leading a growing organization, this episode will inspire you to lead with grit, build real systems, and embrace the power of saying "yes" to the right help.
In this episode, we cover:
- A disaster-turned-opportunity with the "Going Coastal" brand
- Why processes matter (especially in a growing business)and how creating efficiency relieves bottlenecks.
- Putting the right people in the right seats allows people to flourish
- Touchpoints, communication, and processes, and how Empire Ag’s client onboarding process has changed
- Empowering employees, prioritizing responsibilities, and making sure all of Empire Ag’s brands align have built internal clarity and successful growth.
- What's Next at Empire Ag: The future of branding, adding key personnel, and continuing to scale with intention.
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Connect with Hannah:
- Follow on Instagram @hannahmo_stx
- Goin' Coastal @goincoastaloutfitters
- Ranch & Reef Outfitters @ranchandreefoutfitters
- www.hannahmo.com
Connect with Your Ag Empire:
- Follow on Instagram @youragempire
- Follow on Facebook
- Subscribe on YouTube
- Follow on LinkedIn
- Follow on TikTok
- Check out our website
Resources & Links:
- Learn more about the Elite Mastermind and how to become a member
- Protect your livestock investment with Empire Ag’s risk management solutions
- Join The Dirt email subscription
- Book Jonathon as your next speaker
Mentioned in this episode:
Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.
