In part one of this two-part conversation, Jonathon sits down with Brandon Vining, founder of ProGrow Consulting, to talk about what’s broken in traditional ag retail—and why independent agronomy is gaining ground.
Brandon shares how decades in the ag retail trenches taught him exactly what not to do, and what it took to build a business that puts growers first.
In this episode:
- Why the retail model isn’t built for the grower
- The moment Brandon realized he had to walk away
- What independent agronomy actually looks like in the field
- The financial risks most farmers don’t know they’re taking
- How his model puts power—and money—back in the hands of producers
If you’ve ever wondered whether your agronomy advice is serving your farm or someone else’s bottom line, this one’s for you.
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Connect with Brandon:
- Visit the Pro Gro Agronomy website.
Connect with Your Ag Empire:
- Follow on Instagram @youragempire
- Follow on Facebook
- Subscribe on YouTube
- Follow on LinkedIn
- Follow on TikTok
- Check out our website
Resources & Links:
- Learn more about the Elite Mastermind and how to become a member
- Protect your livestock investment with Empire Ag’s risk management solutions
- Join The Dirt email subscription
- Book Jonathon as your next speaker
Mentioned in this episode:
Farming is a business—and at Empire Financial Services, we treat it like one. Our team helps farmers and ranchers get clarity on their finances, streamline bookkeeping, and build long-term stability. Click below to learn more.



