Young Influentials
Young Influentials
Adweek
COACHELLA IN YOUR AREA
34 minutes Posted May 14, 2023 at 9:00 am.
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Show notes
We see brands come from all over to do activations at events like Coachella, but how do they come about? In today’s episode, we hear from Dustin Callif, President of Tool. Tool is a creative production partner that helps brands and agencies create amazing experiences. Callif shares how the company worked with Coke Studio and Virtue Worldwide to bring an immersive experience with digital popstar Yameii on Coachella’s first-ever 360° virtual stage.

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