The world of sports marketing has changed over the last few years. Sports fans are looking to engage with their favorite teams beyond their designated seasons and ESPN is finding ways to keep fans plugged in from social media to in-person events. In this episode, ESPN’s vp of sports marketing Emeka Ofodile breaks down their 365 marketing strategy, the iconic “Ready For Football” campaign and the various avenues of breaking into the sports industry as a career. Share your thoughts with me at @colmeetsworld.Subscribe to Young Influentials on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Agency Medium Rare on Turning Up the Heat for Events

From influencers to C-suite executives, we sit down with some of the most influential voices in media, tech, and marketing who are creating real change in their fields. Whether they’re helping people match and make connections or developing the social strategy behind our favorite TV shows, these individuals are the brains behind things we watch and see daily. They are prime examples that you can impact the world at any age. Hosted on Acast. See acast.com/privacy for more information.