Times have changed. The market for men's grooming products has exploded. Experts believe the industry will be worth well over $100 billion in a handful of years. Rewind to the year 2000. Mike Gilman had a vision for a website dedicated to men's self-care. That quickly turned into multiple brick and mortar locations dedicated to giving men the kinds of excellent experiences that women have long enjoyed. Mike, the founder of The Grooming Lounge, was terrific on a wide range of topics including changing perceptions, fighting stigmas, and what the hell a business that thrives on providing in-person luxurious experiences does during a global pandemic.