The biggest music biopic isnāt just being promotedā¦ itās being performed! From flash mobs to interactive billboards, this campaign has turned marketing into an eventālong before the movie even hits the cinema.
So what are the genius marketing lessons we can learn from this?
And before you think, āYeah, but we donāt have that kind of budgetā¦āāin this mini masterclass, Iām going to show you exactly how to take these big, bold ideas and translate them into marketing creative strategies that actually work on a normal, sane budget.
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