As a 2018 inductee to the Marketing Hall of Fame, author, speaker, and tech founder Seth Godin knows a thing or two about the marketing landscape. 

In this episode, Godin talks about marketing to the “smallest viable audience,” shares his thoughts (and advice!) on crucial mistakes marketers make, and issues some surprising predictions for the future.

Episode 3: MJ DePalma and Kelli Kemery

Search is central to our daily lives. In fact, we can’t get enough: last year we saw an all-time high in searches across the web. Yet search doesn’t get talked about much (beyond what Google is up to, anyway). But there’s much more happening behind the search box.

The original Search Wars in the late ‘90s saw one player emerge victorious. But almost three decades later, there’s a lot of unrest in the new Search Wars. From the “AI-ification” of search to the impact of upstart, privacy-focused search engines, new battles have emerged in an effort to make search less monolithic and more democratic. Yext Talks: Search Wars is here to dive into all things disrupting search as we have known it for so long – as well as what the future of search will look like. 

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