How to Make the Headlines!
In this inspiring and insightful episode of The Yes SHE Can Project, I chat with journalist, PR expert, and founder of Make the Headlines, Carol Driver.
With more than 25 years of experience in the media industry, including her role as Female Editor at MailOnline, Carol shares an honest behind-the-scenes look at journalism, public relations, and what it really takes to get noticed in today’s crowded marketplace.
We explore the power of storytelling, the importance of visibility for women in business, and why every entrepreneur has a story worth sharing.
Whether you’ve ever thought “I don’t have a story”, felt nervous about putting yourself out there, or wondered how to get featured in the press, this episode is packed with practical advice and empowering insights.
In This Episode We Discuss:
* Carol’s journey from aspiring journalist to Female Editor at MailOnline and successful PR business owner
* How the media landscape has evolved over the past two decades
* The shift away from body shaming and celebrity criticism in mainstream media
* What really happens behind celebrity interviews and media training
* Why every entrepreneur has a story worth telling
* The power of third-party credibility and why PR can build trust faster than social media alone
* Common mistakes people make when pitching to journalists
* Why AI-generated pitches are easy to spot (and often ineffective)
* What journalists are actually looking for when reviewing story ideas
* The fears that stop women from pursuing visibility and media opportunities
* How to create a sustainable PR strategy that supports long-term business growth
* Carol’s new Consistency Club and her mission to help more entrepreneurs gain confidence with PR
One of the most powerful moments of the conversation comes when Carol reminds listeners that the stories we share are often bigger than ourselves. By speaking up and sharing our experiences, we not only raise our own visibility but can also inspire, educate, and support others who may be facing similar challenges.
About Carol Driver
Carol Driver is an award-winning journalist, former Female Editor at MailOnline, PR strategist, and founder of Make the Headlines.
She helps entrepreneurs, experts, and thought leaders secure media coverage, build authority, and increase visibility through strategic PR. Carol has worked with six and seven-figure business owners, bestselling authors, coaches, and globally recognised experts.
Connect with Carol
Website: www.caroldriver.com
Instagram: @caroldriver
LinkedIn: Carol Driver
Facebook Group: How to Make the Headlines with journalist Carol Driver
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