<p>In this episode, we discuss the importance and benefits of using a creative brief as a part of your creative process. This brief serves as one element that all healthy creative processes include. If executed correctly, the brief serves as a true north — a clear target your creative team can aim for, and execute on.</p>

A Conversation with John Mark McMillan.

Oh, the journey of a church planter—the whole process of prayer and raising support and living in the community and living by faith (literally!). It’s exhausting. But it’s all worth it in the end. We can relate. As we went through the branding and launch process at our own churches, we came to a realization. What if we could start something that had the potential to serve hundreds, perhaps thousands of churches? As a result, we concepted and founded Yellowbox, a creative agency that provides creative direction and design for churches and ministries.We believe that with the right creative coaching and tools, churches can be more effective in sharing the Gospel. Beyond just serving churches creatively, we are passionate about sharing ideas, processes, planning and best practices with others. At the end of the day, we are all in this thing together.