Launched in 2013, Fabletics is the largest digitally native activewear brand, with over $850 million in sales, compounded annual growth of 30 percent and plans to double its fleet of 100+ stores by 2029. And In a crowded activewear space, Fabletics operates with a unique membership model that sets it apart from the competition.In this episode for Retail Rx, Lauren Parker, director of Fairchild Studio, chats with Adam Goldenberg, co-founder and CEO of Fabletics, who explains how the brand's highly data-driven strategy is driving category expansions and growth.Learn more about your ad choices. Visit megaphone.fm/adchoices