WWD Voices
WWD Voices
Fairchild Fashion Media
How Outcast Clothing is Going Beyond Selling Bikinis on Instagram
17 minutes Posted Dec 16, 2024 at 3:19 pm.
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In this episode of WWD Voices, host Arthur Zaczkiewicz interviews Lawrence Lees, co-founder of the Australian fashion brand Outcast Clothing. The brand's name was penned by Lees’ wife and co-founder, Paris Merchant. The fashion brand initially launched in 2014 with bikinis sold on Instagram. It quickly added party, occasion and festival wear, and has now expanded into swimwear, casual wear, shoes, accessories, loungewear and lingerie.
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