WWD Voices
WWD Voices
Fairchild Fashion Media
Re-Imaging Brand Purpose
33 minutes Posted Mar 7, 2022 at 5:00 am.
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Show notes

As consumer priorities have permanently shifted, retailers hit the reset button, which includes repositioning their brand. In this final episode, host Arthur Zaczkiewicz is joined by Jill Kramer, Chief Marketing and Communications Officer of Accenture to discuss re-invigorating and re-imaging brand purpose in a post- pandemic market.

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