Building brand authority in the shared mobility industry and what role content plays

Cory is CRO of Wunder Mobility, the international provider of software and hardware for shared mobility services. In his executive leadership role, Cory oversees Wunder Mobility's marketing and sales organization as well as the account management. Over the last one and a half years Cory wrote his first book on brand primacy and how google made companies the kings of content.

We spoke with him about why building a company's brand is so important and how creating valuable content helps bring organic traffic to the website.