Wrong Story Short
Wrong Story Short
Braithwaite Communications
Navigating Content Marketing and Analyzing the Benefits of a Community Focused Marketing Campaign
13 minutes Posted Aug 6, 2021 at 5:20 pm.
Introduction
Prioritizing a community - A new take on marketing in the Olympics
The business benefits of focusing on community initiatives
Crises and how to turn a hardship into a story
Navigating content marketing
Braithwaite’s definition of content marketing
Setting goals for content marketing
Long Story Short insights - Why Streaming Platforms are Copying Cable
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13:23
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Show notes
On our latest episode of “Wrong Story Short,” Braithwaite’s Allen Vickers, Jason Rocker, and Alessia Brunori discuss the positive impact a community oriented marketing campaign can produce. They discuss the various benefits a business can receive when prioritizing the community and how crises can help businesses grow through storytelling.
The world of content marketing is complex and that’s why we are thrilled to have Braithwaite Principal Jason Rocker explain how to execute this form of marketing successfully.
A publication of our weekly newsletter, Long Story Short, is also mentioned in this episode explaining how marketing methods from the past can teach us a lot.
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