On our third episode of "Wrong Story Short" Braithwaite's crisis expert Steve Wanczyk and Joe McIntyre discuss the wrong ways to apologize during times of company crisis and if it's actually possible to apologize too much (it is).

The Wrong Transition Communications

"Wrong Story Short" is Braithwaite Communications' podcast that takes brief looks into why certain marketing communications don’t work, can’t work and won’t work as constructed. Then, we talk about how some simple adjustments can take those wrong concepts, executions or deliveries of marketing and communications and turn them into something that succeeds.