On this episode, Braithwaite's Sarah Promisloff Ross joins host Joe McIntyre to discuss media relations and specifically, what qualifies as a bad media pitch and what actually goes into creating a good one.

The Wrong Content Marketing

"Wrong Story Short" is Braithwaite Communications' podcast that takes brief looks into why certain marketing communications don’t work, can’t work and won’t work as constructed. Then, we talk about how some simple adjustments can take those wrong concepts, executions or deliveries of marketing and communications and turn them into something that succeeds.