Show notes
Join host Barbara as she sits down with bestselling author Honoree Corder and ghostwriter Kent Sanders to discuss their new book "Your Book Means Business." Learn why business professionals need a book, what makes a truly exceptional business book, and how to avoid common pitfalls in the book creation process. With millions of books sold between them, these experts share insider tips on creating a "bespoke book" that can transform your business and career.Find Honoree at: https://honoreecorder.com/Find Kent here: https://www.kentsanders.net/Chapters & Timestamps:00:00 - Introduction & Guest Backgrounds02:21 - Why Write This Book Now?04:37 - The Power of Collaboration06:55 - Making Time for Your Book11:43 - What is a "Bespoke Book"?14:03 - The Right Length for Business Books18:55 - Common Mistakes to Avoid21:20 - The Trend Toward Shorter Books27:56 - Marketing Your Book41:41 - Creative Ways to Leverage Your Book51:55 - What Makes a Great Ghostwriter56:40 - Closing & Contact Information
