Rohit Bhargava is a trend curator, innovation and marketing expert, and author of six best-selling books. He shares tips on how to make the non-obvious choice, as well as making your side hustle work for you. You can find Rohit on Twitter @RohitBhargava or on his website, RohitBhargava.com. Want more? Visit craftyourcontent.com/episode58 for links and resources.