Show notes
In today’s episode, Joe sits down with Bradley Denham, founder and CEO of Record Edit Podcast - a turn-key podcast production service, from multimedia editing to multi-platform distribution. Joe and Bradley talk about the behind-the-scenes of audio engineering, getting podcast sponsorships and higher audience engagement, quick tips on starting your own podcast, and finding balance in work and life. Listen in to learn how business owners can start their own podcast! Episode Resources Record Edit Podcast - Podcast Like the Pros Leave an iTunes review or binge watch past episodes Send questions to [email protected] for the next Q&A pod Visit the WPMRR website Tweet WPMRR Summit Check out our YouTube channel! What to Listen For: 00:00 Intro 02:00 Let's welcome Bradly Denham of RecordEditPodcast.com 03:16 Audio engineering: listening to your own voice 05:12 How it all started 08:00 Treat each show with respect, be professional 08:57 The difference between an influencer show and a business show 15:05 How do shows get sponsorships? 18:43 How does podcast analytics work? 20:42 Number of downloads versus actual listeners 21:29 A different Customer Acquisition Costs (CAC) approach 24:17 Why you need to connect with higher level execs to get better ROI 25:14 Multi-channel podcasts cater to different content medium preference 29:28 Short videos on social media has higher engagement 31:45 Adding SEO elements in podcast web pages 35:45 With $1000, what podcasting equipment to invest in? 42:19 From an individual contributor to growing a company 46:35 Seeking advice from people who has done it 48:45 Can you find balance between work and life? 53:41 Visit RecordEditPodcast.com and schedule a strategy session