Running multiple WordPress products under one roof can be both an opportunity and a challenge. In this episode of WP Product Talk, hosts Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP/StellarWP) sit down with Ian Misner, Co-Founder and General Manager of Kestrel, to explore how product companies can juggle competing priorities without losing focus.



We’ll dive into:



✅ How to decide when to build a new product versus doubling down on an existing one
✅ The frameworks and habits that help multi-product teams stay aligned
✅ Real-world examples of cross-promotion that actually drive growth
✅ Common mistakes that fragment focus and how to avoid them



If you’re managing - or planning to manage - more than one WordPress product, this episode will give you practical insights to help you balance growth across your portfolio.

AI in Support: What Works, What Doesn’t, and What’s Next

This is WP Product Talk, the place where every week, we interview an experienced WP product owner on strategies, tips, experiences, failures, and successes of running successful and thriving WordPress product businesses.