Sal Patel is the new Managing Editor at Shopify and is based in Toronto, Canada. Before recently going to Shopify, he worked at The Toronto International Film Festival (TIFF) as the Managing Digital Content Producer for 5 years. He oversaw strategy, production and distribution of TIFF Digital Studio content, which is editorial, podcasts, video, social and photography. He grew TIFF’s audience by 66% and engagement by 1700% in 15 months in partnership with Apple, CNN, Facebook, Instagram, Snapchat and Twitter.Sal Patel:www.instagram.com/datsalpatelwww.twitter.com/datsalpatelRyan Freeman:www.losslesscreative.comwww.instagram.com/itsryanfreemanWORKSHOP:www.workshoppodcast.comwww.losslesspodcasts.com