This week we're joined by Estee Kim, VP of Design at Soft Services, the cult-favorite body care brand known for its meticulous design and packaging. We talk on multi-generational design families, her parents’ graphic design and signage shop in Philadelphia, and her grandmother Rose's collage practice. Estee walks us through Soft Services’ design philosophy; how they capture sensory experiences visually, the brand’s “elastic branding” approach, the band metaphor for collaborative design teams,...