We've spent the last decade optimising everything: next-day delivery, one-tap payments, infinite scroll, food at the door in 20 minutes. And yet somehow, most of us feel more scattered, less satisfied, and less capable than ever. I read an article about 'friction-maxxing' in The Cut, and wanted to explore why?
Katherine's article in The Cut: https://www.thecut.com/article/brooding-friction-maxxing-new-years-2026-resolution.html
The catch-up friends bonus episode: https://open.spotify.com/episode/2t3hom9tw1TYmCalzFO2Si
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