Joe stepped into his journey as an entrepreneur by seeing a hole in the market. Using a technology that was only newly available at the time he was able to combine his love of art and design with laser engraving that opened a door to a host of new opportunities. Later he partnered with a woodworker friend to create a company that makes beautiful iPhone cases from wood as well as many other products that support your work habits and productivity. His latest the project includes a successful Kickstarter project for a unique notepad with a gorgeous maple ply cover.