Show notes
Most TA leaders lose budget battles not because their ideas are bad, but because they're making the wrong argument. Johnny sits down with David Weinstock, VP at News Story, who learned the hard way that soft costs don't move CFOs. Hard dollars do. David shares how he rebuilt his approach to business cases: finance language, benefit loads, EBITDA thinking, and using AI to stress-test pitches before the real meeting. Worth a listen if you're trying to get TA investment approved and keep hitting a wall.