Company purpose has become something of a fashionable prop post-pandemic. Organizations have realized that they need one, but there is a growing trend towards the inauthentic. Cobbling together a purpose that lacks substance is akin to building a house on sand – this unstable foundation simply won't support the positive impact you think it will. So what should companies do?

Well, we've sought the advice of two experts on this topic – Hannah Grove and Jonathan Knowles. Hannah is the non executive director of abrdn, and Jonathan is the Founder of Type 2 Consulting. Together they recently authored the incredible "What is the Purpose of Your Purpose" article for HBR, and they're on the show this week to chat through their findings. We'll talk about: the importance of purpose, the confusion around the term, what organizations and leaders need to do to build an authentic purpose, and how this is linked to talent acquisition.

Links:

The HBR article: What is the purpose of your purpose?

The Pepsi Commercial: https://youtu.be/uwvAgDCOdU4

The J&J Credo: https://www.jnj.com/credo/