In this episode of the Women’s MTB Network Podcast, Mia sits down with Sarah Bergstrom, Head of Operations at Togethxr — a media and commerce company dedicated to amplifying women’s sports and celebrating women athletes.

Sarah shares her path into the sports industry, the mission behind Togethxr, and how storytelling plays a critical role in shifting perceptions around women’s sports. Together, they discuss the growth of women’s sports as a legitimate business opportunity, the importance of representation in decision-making, and the misconceptions that still exist today.

This conversation is a reminder that supporting women’s sports doesn’t have to be complicated — it starts with watching, engaging, and investing.

Key Takeaways:

• Togethxr exists to amplify women’s sports and celebrate women athletes

• “Everyone Watches Women’s Sports” began as a community-driven message

• Storytelling is essential to changing how women’s sports are perceived

• Women’s sports should be viewed as a business opportunity, not charity

• Representation and diversity in leadership lead to better outcomes

• Supporting women’s sports can be as simple as watching, buying tickets, or purchasing merch

• The next generation is growing up with a completely different perspective on women’s sports

  
  

  Watch & Follow:
  
  Follow the Women’s MTB Network on Instagram, YouTube, and Spotify for more conversations with athletes, leaders, and change-makers in women’s sports
  Follow Togethxr to support and stay connected with their work amplifying women’s sports

  🎧 Subscribe, share, and keep showing up for women’s sports.