Women's Business
Women's Business
Nicky Denson-Elliott
#112: Career, Constipation, and the Company She had to Build with Holly Brooke
1 hour 12 minutes Posted Apr 26, 2026 at 11:00 pm.
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My guest today is Holly Brooke, a founder who spent years building a career at the sharp end of the beauty and wellness industry - from the Hut Group to talent management in Australia, from Gleam Futures to running operations at Caroline Hirons' Skin Rocks from its earliest days. She had a front row seat to what it takes to build a founder-led brand that people genuinely trust, and she learned lessons that most people only read about in business books.

But the business Holly eventually started wasn't born in a boardroom. It was born from twenty years of chronic constipation, a drawer full of unhelpful medical advice, a pill box containing thirty different supplements, and one colonic that changed everything.

We Are Regular is Holly's answer to a problem that affects twice as many women as men and that almost nobody talks about openly. In this conversation, we get into all of it - the career journey, the burnout, the moment she realised she needed to stop searching for a solution and start building one, the nine-month search for the right manufacturer, and what she's learned about building a brand in a category people are embarrassed to discuss.

This one is honest, funny, and full of the kind of practical insight that only comes from someone who has done the thing rather than just thought about it.

Find Holly here

Find We Are Regular here

Don't forget to join the conversation with me on Instagram here