In this episode of WOMENdontDOthat, Stephanie Mitton sits down with Julie Kalinowski and Angela Pastor, co-founders of The Fitzroy, Canada’s leading dress rental service, to talk about confidence, entrepreneurship, sustainability, and building a business women genuinely love using.What started as a small pop-up boutique grew into a national dress rental company helping women across Canada find looks for weddings, galas, work events, vacations, and milestone moments without the stress, cost, or waste of buying something they may only wear once.This episode covers:How Julie and Angela built The Fitzroy from a side business into Canada’s leading dress rental serviceWhy dress rental gives women more flexibility, affordability, and confidenceThe role sustainability plays in reducing fashion wasteThe realities of entrepreneurship, risk-taking, and growing a business over timeBalancing motherhood, ambition, and leadershipWhy customer experience and hospitality became central to their successAdvice for women who want to start something before they feel fully readyThis conversation is thoughtful, practical, and encouraging for women navigating growth, change, creativity, and the pressure to do it all perfectly.Books MentionedUnreasonable Hospitality by Will Guidara