Women Don't Do That (WDDT)
Women Don't Do That (WDDT)
Stephanie Mitton
210: From Single Mum at 23 to CEO & Partner: Building a Brand That Gets You in the Room
49 minutes Posted Dec 2, 2025 at 2:11 pm.
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Marina Middleton, CEO & Partner at Create & Cultivate, joins Stephanie to talk about how building a powerful personal brand can change your life and career. A first-generation Egyptian immigrant and former single mum, Marina shares the journey from corporate roles at Yahoo, Yahoo News, and Tumblr to co-owning Create & Cultivate and founding Empowered Confidence. Together, they unpack what a personal brand really is, why it matters in 2025, how to decide what you want to be known for, and simple first steps you can take today to be seen, trusted, and chosen for bigger opportunities.