I give up! 1:31 Introduction 2:31 Joke 3:36 David Tsai User Experience Lead for IdeaExchange at Salesforce 4:42 What is User Experience 5:35 Difference between End User and Customer 9:40 A storied difference to solving problems. Story-driven problem statements 15:00 Salesforce Relationship design 23:50 The User Experience journey for Prioritization on the IdeaExchange 39:43 Continuous improvement 49:25 Outro 51:20 Post Outro Book recommendations Competing Against Luck Links in This Show Relationships by Design Salesforce   Better Build with Ux Trailhead App Design and Prototyping Trailhead FEEDBACK You can ask your questions, make comments, bad jokes, and your requests!   Contact Us via Website https://thewizardnews.com/wizardcast_home/contact-us-wizardcast Leave a Voicemail 608.492.0321 (Note please tell us in your message if you do NOT want your voicemail to be included in the podcast). Email [email protected] HELP US SPREAD THE WORD! We'd love it if you could please share #WizardCast with your twitter followers. Click here to post a tweet! Amazon Alexa Skill - REVIEW US ON APPLE PODCASTS! Review Us Support the show! WizardCast Merchandise Store Shop On Amazon Libsyn podcast hosting:  Get a free month with promo code: podmagic Other Ways To Support Participate In The Show! Share an IdeaExchange idea for our Ideas Highlight episodes! http://bit.ly/ideahighlight Ways to subscribe to The WizardCast Click to Subscribe via iTunes/Apple Podcasts Click to Subscribe via Google Podcast App Click to Subscribe via Stitcher Subscribe via RSS music & sound effects https://freesound.org/ Audio and Music provided by: Cherry (Instrumental Version) (Josh Woodward) / CC BY 4.0 Sounds from: http://www.freesfx.co.uk episode!