Getting into rapport when making lead generation calls is very important. Using the FORD tool to engage your database will make lead generation calls simple and effective.WITWIN (Whatever It Takes, Whenever It's Needed) Presented by The Nett Group Real Estate Advisors. Hosted by Michael Nettemeyer and Joe Geary.SoundCloud: @witwin-podcastiTunes: bit.ly/witwinpodcastBuzzSprout: www.buzzsprout.com/245962