With Pace
With Pace
Payson McElveen
Samuele Bressan, Head of Global Marketing for Pirelli's cycling division
1 hour 1 minutes Posted Apr 2, 2026 at 1:00 pm.
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During Payson’s trip to Italy last week to race The Hills, he stopped by the headquarters of his new tire sponsor, Pirelli, for a tour of the factory floor. Afterward, he sat down with Samuele Bressan, the company’s Head of Global Marketing for its cycling division. They discuss why Pirelli, which is primarily known for its high-performance tires for luxury sports cars and Formula 1 racing, decided to start making gravel tires back in 2018, and how their products in that area have evolved sin...