How the invention of Coke Zero started with losing 90 Million Dollars. Javier Sanchez Lamelas tells the story about how a failed product-launch led to the invention of one of the most impressive FMCG success stories in the past 15 years: Coke Zero.  Javier is the former Global VP Marketing of Coca Cola and author of the Book "Marketing: The Heart and Brain of Branding". Contents:  

From losing 90M $ to the launch of Coke Zero 07:28 Marketing is far more than advertising 14:30 Forget about research 20:50 Company policies vs. creativity 23:55 Lateral thinking

#002 [DE] Marktforschung wird zu 90% falsch eingesetzt - Sebastian Hardieck

Hey, I'm Alex, co-founder of With Love and Data. For nearly 10 years, I've been working on the idea of human/machine cooperation for creativity, which I call the "creative cyborg." In 2023, my co-founder and friend Matthias and I began developing an AI-driven operating system for creative work. We envision it as a virtual coworking space for humans and machines. In this podcast, we explore how changes in technology shape creativity, society, and the way we live. We meet some of the smartest and most creative people on the planet and share our learning journey with you.