Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs
Jason Barnard Entrepreneur and CEO of Kalicube
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Glenn Gow with Jason Barnard on Fastlane Founders And Legacy. CEO Success Blueprint
25 minutes Posted Jul 8, 2025 at 1:30 pm.
] Glenn Gow: And we as humans are very automatic. I would argue that today more than 90% of what you do, Jason is automatic. And that's a good thing. You do it because it works. And you don't have to think really hard about situations. But it's particularly difficult when let's say you have an interaction with an employee when they didn't do what they said they were going to do and you were depending on them getting that done.
] What happens in our minds is that you become upset. Rightfully so and it happens in milliseconds. There's nothing you can do to stop the way you actually feel in that moment, which is upset or angry or some other emotion. The question then is what do you do once those brain chemicals flood your body, and you're feeling upset.
] What do you do in that moment?
] Narrator: Fastlane Founders and Legacy with Jason Barnard. Each week, Jason sits down with successful entrepreneurs, CEOs and executives, and get them to share how they mastered the delicate balance between rapid growth and enduring success in the business world. How can we quickly build a profitable business that stands at test of time and becomes their legacy. A legacy we're proud of. Fastlane Founders and Legacy with Jason Barnard.
] Jason Barnard: Hello everybody and welcome to another Fastlane Founders and Legacy. I'm Jason Barnard and I'm here with a quick hello and we're good to go. Welcome to the show, Glen Gow.
] Glenn Gow: Wow. Had no idea I was going to be sung to. That's fantastic, jason. It's a pleasure to be here.
] Jason Barnard: Yeah. I'm wondering, did I get your name right? Gaw rather than Go?
] Glenn Gow: You did. It's actually yes. Yes, exactly.
] Jason Barnard: And that's surprisingly important because the algorithms Google, AI, ChatGPT, Microsoft, read or listen to rather the videos and analyze the audio. Saying somebody's name right is super important so that Google and Bing and ChatGPT and Perplexity understand that Glenn Gow is talking to Jason Barnard.
] Glenn Gow: Wonderful. Barnard. Barnard. How's that?
] Jason Barnard: So saying very clearly the names of the people on the show is super important. And on that topic, before we carry on with the CEO Success Blueprint, which I'm super interested in about coaching CEOs, what makes a great CEO? What makes a less great CEO, which I'm obviously aiming to be the former rather than latter.
] I'll start with Google search results. You have this lovely little Knowledge Panel on the right hand side when I search your name, which looks great. So you look like an authority. Unfortunately, it says author. I would imagine you'd rather it said CEO Coach, and it said specifically what you do.
] Glenn Gow: That's true.
] Jason Barnard: And when I click on see more, I get this result which looks even better. And one of the things that we do at Kalicube® for our clients is get this result rather less impressive result. By helping Google understand how important you are. Bit like your mother. We make sure that Google thinks you are important. And we were discussing before, I've allowed myself to do this is ultimately once these machines Google, AI and so on and so forth understand who you are, what you do, who you serve, and you're credible, you have the opportunity to get clients through Google, Gemini, ChatGPT, Perplexity, when people say, who are the best 10 CEO coaches in the US for a company that makes $5 million a year or more. And then it will list out it's 10 recommendations.
] It's a recommendation engine, and this is where you are going. We're all going. Sorry. And you were saying that you got a client recently through Grok.
] Glenn Gow: That's right. The first time. So that got me thinking about this thing that you do, Jason, which is how do I influence the LLMs to find and eventually present me as a potential option when people are looking, and it's not always that they're looking for a CEO coach.
] They might be trying to solve a particular problem. How do I have a difficult conversation with a senior executive? Could be a question they put out there. What if they found me and my answer? That would be very useful in my opinion because then my brand is now associated with the knowledge and the information they're looking for.
] Jason Barnard: Yeah, and the huge advantage of recommendation engines like Gemini, ChatGPT, that are having conversations is the person doesn't need to understand what the solution might be. They can just say, I've got this problem, where can I go? Whereas with search, they have to actively know what they're looking for.
] Here we've got a conversation, so it's so much more powerful. Sorry, go ahead.
] Glenn Gow: No. I was agreeing with you. There are lots of ways people could eventually find me and my question is, how do I take the content that I'm using today, developing today, whether it's video or written form or otherwise, and enable the LLMs to discover and then use that information in their answers.
] Jason Barnard: It is exactly what you said, discover, digest, and use. And it's really simple. You build your own personal website if you don't already have one, you put all of your content on it and you make sure that the machines can find it and digest it so they can use it. And you make sure that you explain everything clearly, who you are, what you do, who you serve, why you're credible.
] And all of those oblique angles you were talking about, how can I have a difficult conversation with an executive answer all those questions. And the machines will start thinking, Glenn looks like he knows what he's talking about. I'll use him as a source of information. Then when somebody asks me for a recommendation, he's top of mind.
] So you've got to think about these machines from that idea. Are you top of mind for the machine? Yes or no? So being top of mind when the critical question bleak or direct comes into a conversation with an AI engine like ChatGPT or Perplexity is the absolute key to the future of search and research online.
] We've just spent five minutes talking about my topic. Thank you very much. Now let's get onto your topic.
] Glenn Gow: Alright. Excellent.
] Jason Barnard: So you've seen a lot of CEOs, you've coached a lot of CEOs. I think you were also a venture capitalist. I would like to know what number one, what are the qualities and what are the opposite of qualities are, the weaknesses are, the main ones that you see, the ones that come up time again.
] Glenn Gow: For CEOs. Sure. Yeah. So here's an interesting thing I discovered when I was in venture capital, is that 60% of CEOs get fired within a five year period.
] Jason Barnard: Wow. Oh, I'm at 10 years, but it's my company.
] Glenn Gow: Excellent. Congratulations. You're in the minority. But I went deeper. I said, why is that what is happening now? The short answer is they're not growing revenue quickly enough. Okay, that's easy. But when you go deeper and you ask, why aren't they growing revenue enough? It comes down to that CEO is not growing sufficiently.
] They're not growing out of their skillset. What happens, Jason, is that when venture capitalists put money into a company, that CEO is the right person at that point in time. They have brought the company to that level and convinced investors who are very skeptical buyers to put money into the company.
] Great. Everybody's happy at that point. Now when once that happens,...
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Show notes
Glenn Gow talks with Jason Barnard about the CEO success blueprint.
CEO Success Blueprint! Glenn Gow, The CEO Success Coach, shares the hard-won lessons from 25 years as a CEO, 5 years as a venture capitalist, and 17 years of being coached himself. Discover why the best CEOs constantly reinvent their leadership style, how to build a high-performing leadership team, and what it takes to adapt as your company grows. Glenn reveals the patterns that hold leaders back, the power of self-awareness, and practical tools for navigating tough conversations and team dynamics. Learn how to become top-of-mind for clients—and even AI—by building authority and credibility in a world where reputation is everything.
In this episode, you'll discover:- The real reasons CEOs succeed—or get replaced- How to break free from old habits and develop new leadership patterns- Strategies for managing and motivating diverse teams- Why self-awareness and regular reflection are critical for growth- How to position yourself as a trusted expert for both people and AI
This conversation is a must-listen for leaders ready to level up and future-proof their impact.
#CEOSuccess #Leadership #Entrepreneurship #ExecutiveCoaching #BusinessGrowth #TeamBuilding #SelfAwareness #AIExpert #FastlaneFounders #GlennGow #JasonBarnard
What you’ll learn from Glenn Gow
This episode was recorded live on video July 8th 2025
https://www.youtube.com/watch?v=S8vLAa5lykE
Links to pieces of content relevant to this topic:https://www.youtube.com/watch?v=TrAFlU6ghXchttps://www.youtube.com/watch?v=Oa4w68IIzEAhttps://www.youtube.com/watch?v=VhI8A5dds3MGlenn Gow
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Transcript from Glenn Gow with Jason Barnard on Fastlane Founders And Legacy. CEO Success Blueprint
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