Sara Taher talks with Jason Barnard about SEO strategy mastery: results-driven growth.Sara Taher is an SEO consultant based in Ontario, Canada. She has been doing SEO since 2014 and has worked both on the agency side and in-house with a portfolio of many national and international clients. Sara is also an SEO speaker and author. Previously, she was the founder of a startup and completed the YC Online Startup School Bootcamp. Sara specializes in enterprise, SaaS and ecommerce SEO.Effective SEO is not just about ticking boxes on a checklist, but a strategic measure that requires careful consideration and planning. Each task within an SEO strategy needs to be assessed in terms of its potential impact, the effort required to achieve it and its priority in relation to other tasks. This means that you need to know which actions will benefit your website the most, how many resources you need to invest and in what order these tasks should be tackled to achieve optimal results.In this episode, the wonderful Sara Taher shares insights into her techniques for mastering SEO strategies. Sara emphasizes that SEO is not just a checklist, but requires thoughtful prioritization and planning. She explains this using a t-shirt sized model that indicates effort, impact and priority. Sara discusses the importance of understanding client aspirations, aligning strategies with business goals, and making SEO tactics understandable and accessible to the client. She also gives compelling examples of how to do this in practice.As always, the show ends with passing the baton… Sara passes the virtual baton to next week’s incredible guest, Chris Outlaw.What you’ll learn from Sara TaherThis episode was recorded live on video November 28th 2023