David McBee talks with Jason Barnard about turn negative reviews into positive opportunities.David McBee is the executive producer and host of Simpli.fi TV, an online web series and podcast where leaders in the marketing and advertising industry share their insights, perspectives and unique stories. David also hosts the Simpli.fi Webinar Series, which provides industry news, technology launches and training on all topics related to programmatic advertising, targeted advertising and connected TV. David is available for training and education both virtually and in person. Topics include most elements related to internet marketing. Prior to joining Simpli.fi, David worked in SEO, social media, web design and yellow pages. In 2008, he was given the honour of being one of Google’s first certified AdWords trainers. He is the author of the children’s book series DJ’s Off-Road Adventures, available on Amazon. He is passionate about reading, self-improvement, health, the outdoors and his family.Reviews play an incredibly important role in shaping a business's reputation and influencing consumer decisions. Reviews provide valuable insights into customers' experiences and serve as a trust-building tool for potential clients. Positive reviews increase credibility and attract a wider audience, while negative feedback highlights areas for improvement and demonstrates a business's commitment to customer satisfaction.In this episode of Kalicube Tuesdays, David McBee discusses awesome tips on the art of responding effectively to negative reviews. David stresses the importance of not responding immediately to negative feedback, thanking the reviewer and apologizing for any mistakes, and taking responsibility. David highlights that you should not get defensive when responding to negative reviews, as these responses are not just for the reviewer, but also for potential future clients. And along with Jason Barnard, they also explore the challenge of asking open-ended questions, especially when it comes to customer service and conducting interviews with agencies.As always, the show ends with passing the baton… David passes the virtual baton to next week’s lovely guest, Leanna DeBellevue.What you’ll learn from David McBeeThis episode was recorded live on video September 12th 2023