Kevin Moehlenkamp talks with Jason Barnard about branding: essential ingredient, not just decoration.Kevin Moehlenkamp is CEO of Garrand Moehlenkamp, an author and brand zealot. Kevin has built his career around brands. As a designer, writer and creative director, he has worked with many of the best companies and people in the industry. As Chief Creative Officer and CEO, he has led work for some of the country’s most memorable brands: “America Runs on Dunkin’,” “It’s not TV. It’s HBO.,” “Visa. It’s Everywhere You Want to Be”.Branding is the crucial element that shapes a company's identity and paves the way for its success. It plays a crucial role in building an emotional connection with customers and differentiating your business in a saturated market. The impact of effective branding is immense and should never be underestimated.In this super insightful episode, Kevin Moehlenkamp explores the power and significance of branding in today's digital landscape. He emphasises the importance of reaching people effectively and encourages listeners to harness this ability. He discusses how brands build a strong and emotional connection with their audience by conveying a sense of identity and purpose. This episode also looks at the role of emotional connections in marketing and the impact of brand perceptions and heuristics.As always, the show ends with passing the baton… Kevin passes the virtual baton to next week’s super wonderful guest, Beatrice Gamba.What you’ll learn from Kevin MoehlenkampThis episode was recorded live on video August 15th 2023