We start with a delightful chat about New York, Halloween and even get a quick (made up) Broadway ditty. Then onto E-A-T and how this is affecting our approach to digital marketing. You need to get your information more accurate with help from experts. The problem comes from the fact that the returns aren't immediate, which is a problem for a lot of people since their job often depends on fast results and quick returns. Is there a quick-win cheat? And is Google a chicken with its head cut off (terribly good analogy for Halloween)?