<p>This week, we chat with Drew Cesario, VP of Branded Sales at NorCal Cannabis. We spoke about how the DTC alcohol sales are doing, his experiences working for the biggest brands on the planet, and how he brought his experiences from the hospitality sector to the Cannabis industry.
Learn more about Drew: <a href="https://www.instagram.com/boatersgrill/" rel="nofollow">https://www.linkedin.com/in/drew-cesario/</a>
Norcal Cannabis: <a href="https://www.linkedin.com/company/norcalcannabis/" rel="nofollow">https://www.linkedin.com/company/norcalcannabis/</a>
<a href="https://www.norcalcann.com/" rel="nofollow">https://www.norcalcann.com/</a>
<a href="https://www.instagram.com/norcalcann/" rel="nofollow">https://www.instagram.com/norcalcann/</a>
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Join us every Tuesday as we interview the best hospitality professionals from around the world to find out what they do, and why they succeed.
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S1E9 - From Top Chef to owning multiple restaurants with Jeff McInnis

Welcome to Wisking it all, where we interview hospitality professionals who put everything on the line to do what they do, and we try to understand how and why?

Contrary to most businesses the hospitality business is mainly made up of people who are passionate about their trade. Not many people go into it for the money but go into it for the passion of delivering a unique customer experience.