Wise Guys
Wise Guys
Tom & Sam
#5 - The CEO Behind "Share a Coke With a Friend" & "Rhonda & Ketut"
1 hour 2 minutes Posted Mar 22, 2023 at 3:08 am.
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On Todays podcast we were fortunate enough to chat with Andrew Baxter, one of Australia’s most brilliant and successful marketers, responsible for campaigns such as the infamous Rhonda and Ketut commercials and the globally adopted Share a Coke campaign. Andrew speaks with us about legendary marketing campaigns, changes within the industry, what it was like being CEO of one of the largest advertisement agencies in the country and some important advice, both professionally and personally for young men in Australia today. 

 

Andrews Accomplishments: 

  • Becoming CEO of one of the countries largest advertisment agencies
  • Working on campaigns such as Share a Coke With a Friend & Rhonda and Ketut
  • Sits on the board of multiple businesses
  • Is a representative for the marketing industry to the University of Sydney and educates the university on what the students should be learning. 
  • Founder of the 24 Hour Business Plan