The objective is so we all get better at selling because It’s a necessary part of business. Without it, we have no business. And most of us are horrible at it. We don’t like selling, we don’t want people to sell to us. We've had good & bad experiences, whether we were the seller or seller. For a lot of us, unless we’re sales representatives, we’re not fond of selling. In this episode, we learn to apply the Be Do Have of Selling.

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