Most construction technology conversations ask the wrong question. They ask why adoption is slow. Jeff Sample asks something harder: are we even solving the right problem?

Jeff is Senior Industry Development Manager for Trades at Bluebeam and host of The ConTech Crew — a technologist with 30 years in IT who found construction a decade ago and never left. His perspective crosses job sites, startups, and strategy in a way most people in this industry never get.

In Part 2, Nick and Jeff get into: why disruption is a byproduct and not a goal — and what the Uber story actually teaches us. Why construction's technology problem is a translation problem, not an adoption problem. What separates high-performing crews from struggling ones when it comes to innovation. Why proximity to the work is non-negotiable for anyone trying to change how building gets done. And what the next generation of builders needs from the people ahead of them.

What you'll walk away with: a cleaner frame for why good tools fail in the field, and a sharper sense of what it actually takes to connect leadership intent to field reality.

Support the show!

• Make sure to like, subscribe, and share your thoughts
• Visit our founding sponsor at www.avicado.com