Scott Barrows jumps on Winner Take All to discuss his chemical market  network startup, BluePallet, coming out of stealth to launch its online  marketplace backed by The National Association of Chemical Distributors  (NACD). Scott and Alex discuss BluePallet's formation, a merger between  echosystem and B2B FinTech engine Velloci, and securing BluePallet's  seed funding. Also discussed, how BluePallet was able to partner with  the NACD while other marketplaces got turned down, BluePallet's unique  platform business model, and why the chemical industry requires a  bespoke platform solution.  

Originally Aired: 05/26/21

#Chemicals #BluePallet #Startups  

CHICAGO--(BUSINESS WIRE)--BluePallet, a digital marketplace built with  the support of The National Association of Chemical Distributors (NACD)  and backed by major industry players, today announced it has exited  stealth mode.

The online market network was built by the same founders who built the  e-commerce platform used by LiveNation and the NFL for ticket reselling.  Set to transform the chemical industry, BluePallet is an exclusive  strategic partner of the NACD through 2024, the industry’s leading trade  organization.
“BluePallet (formerly known as EchoSystem) has been an invaluable  strategic partner to NACD,” said Eric R. Byer, NACD’s President and CEO.  “BluePallet understands that in order to advance the chemical  distribution industry, we must look toward a digital future. As we  celebrate NACD’s 50th Anniversary of serving chemical distributors and  the supply chain, we are proud to continue partnering with an  organization that creates e-commerce solutions which are custom-built  for the future of our industry.”
The United States is one of the world’s largest producers of chemical  products, representing nearly $1 trillion in chemical shipments  annually. But the industry has lagged others in digital commerce,  instead relying on more traditional methods such as sales teams.    

About BluePallet:

BluePallet is the world’s first market network that gives verified  industrial buyers and sellers control over their supply chain. Built  with the support and advice of the NACD [National Association of  Chemical Distributors] and its 400-plus member and affiliate companies,  BluePallet was formed through a merger between Velloci, a  consumer-oriented FinTech platform adapted to the B2B FinTech ecosystem,  and EchoSystem, a chemical marketplace founded in 2017 and based on the  platform founded by Scott Barrows and now employed by Ticketmaster,  Live Nation, and the NFL.